China is a multi-million dollar market for both American sports teams and American sports-related businesses. The NBA is a prime example. More people watched the NBA Finals in China than in the United States. National Basketball Association (NBA) programming attracted more than a billion viewers from China during the 2018 season. However, Beijing’s hold over the sports industry made headlines in 2019 when an American NBA manager supported the Hong Kong Protests, causing his team’s games to be removed from China’s CCTV 5 and Tencent Sports streaming services.
Through a proprietary blend of research, Strategy Risks aims to help companies in the sports industry answer the following questions:
- How are sports leagues connected to China?
- What are the risks that athletes, teams, and team owners face when doing business in China?